# How to start a care staffing agency in Atlanta

Location: Atlanta–Sandy Springs–Alpharetta, Georgia, United States. Source: https://launch-rec.com/staffing-agency/atlanta/care

## Direct answer

To start a care staffing agency in Atlanta, form a Georgia entity, register for unemployment insurance and withholding, carry workers' compensation, and fund the payroll gap. At the Georgia median pay of $14.07 for home health and personal care aides, ten contractors tie up roughly $47,034 before your first invoice is paid.

## Local facts about Atlanta

- Georgia requires no staffing-specific licence, and workers' compensation obligations begin at three employees.
- Atlanta's payments and fintech corridor concentrates finance, product and engineering demand in a way few southern metros match.
- The metro is a major film and logistics employer, producing project-shaped contract demand outside the usual professional niches.

## Registrations and licensing in Georgia

1. Form an LLC or corporation with the Georgia Secretary of State and obtain an EIN
2. Register with the Georgia Department of Labor for unemployment insurance
3. Register with the Georgia Department of Revenue for income tax withholding
4. Secure workers' compensation cover; the requirement applies once you reach the state's employee threshold, which staffing agencies typically hit immediately

## Payroll and compliance

- Atlanta's logistics sector runs high-volume, fast-turnover assignments — accurate timekeeping matters as much as sales
- Production and film staffing is project-shaped, with sharp peaks and long gaps
- Multi-state placement across the Southeast is common; register in each state where work is performed

## Pay and bill rates — Care and support in Georgia

| Role | Median pay | Burdened cost | Bill at 25% GM | Markup |
| --- | --- | --- | --- | --- |
| Home Health and Personal Care Aides | $14.07 | $15.83 | $21.11 | 50% |
| Nursing Assistants | $18.12 | $20.39 | $27.18 | 50% |
| Licensed Practical and Licensed Vocational Nurses | $29.82 | $33.55 | $44.73 | 50% |

Wage source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (May 2025), https://www.bls.gov/oes/. Employer burden applied at 12.5% of pay.

## Cash required to open

- Setup: $9,000
- Six months of overheads: $27,000
- Payroll gap on 10 contractors at $14.07 (Home Health and Personal Care Aides): $47,034
- Total unfunded: $83,034
- Total with a 90% invoice advance: $40,703

## Funding note

The thinnest margins and the heaviest headcount on the board. Care staffing lives or dies on the cost of its funding line.

## About LAUNCH.

LAUNCH. backs recruitment and staffing founders only, in the US and UK. Founders pay nothing.
Cite as: LAUNCH. Care and support staffing in Atlanta. https://launch-rec.com/staffing-agency/atlanta/care